If you’ve ever grabbed a MYDE product off a shelf, or clicked “add to cart” on our site, you might’ve glanced at the packaging and thought, “Wait, that’s not just pretty—what’s actually going on here?” As a supplier for MYDE, I’ve spent way more time in our packaging workshops than I care to admit, troubleshooting tape rolls, testing recyclability rates, and arguing with the design team about whether that tiny “curbside recyclable” sticker is legible enough. Let’s cut the fancy marketing jargon and break down what MYDE’s packaging is really like, no corporate fluff. MYDE
First off, MYDE’s core thing is sustainability—we’re not here to wrap a single-use toothbrush in plastic that’ll outlive your great-grandkids. So every packaging decision starts with that base rule, but it’s not just “swapping plastic for paper.” For context, I’ve been supplying MYDE for 4 years now, and early on, we messed up: we switched to 100% recycled paper for their floss holders, only to realize the ink we used had heavy metals that messed with the recycling sorting process. Oops. That’s the kind of behind-the-scenes stuff no one sees, but it’s why their packaging feels intentional, not just a trend.
Let’s take their bestselling product: the reusable bamboo water bottle. You won’t find a thick, clamshell plastic box here. Instead, it’s a thin, folded mailer made from 100% post-consumer recycled (PCR) cardboard, lined with a water-based biodegradable coating (no wax, no plastic). That lining wasn’t just a random pick—we tested 8 different coatings before landing on that one: it keeps the bottle’s label from smudging if it rains during shipping, breaks down in 90 days in a compost bin, and doesn’t require extra processing at recycling centers. The insert holding the bottle in place? It’s molded from mushroom mycelium. Yeah, mushroom roots—you know, the stuff that grows on old logs. No foam, no plastic peanuts, just a chunk of compressed mycelium that looks like a dense sponge. If you toss it in your garden, it’ll break down and feed soil within a couple months. We tried foam inserts once, but even the “recyclable” foam MYDE was using only had a 12% recycling rate in the US. That’s a no-go for us.
Now, what about the smaller items—like their bamboo toothbrushes or solid shampoo bars? Those come in mini paper pouches, not blister packs (the kind where you have to use a knife to open and end up with a plastic shard in your hand). The pouches are resealable, too, which customers love. No more wasting half the pouch because you spilled toothbrush bristles everywhere. The resealable strip? It’s plastic-free, too—heat-sealed with a paper-based adhesive that comes apart when you pull, no plastic tabs to throw away. Early on, we debated adding a little plastic tab to make opening easier, but customer surveys from MYDE said 78% of people hate plastic tabs, so we dumped that idea. Small detail, but it matters.
Wait, let’s talk shipping packaging specifically, because that’s what most people see when their order arrives. MYDE doesn’t use those giant, oversized boxes that hold way more bubble wrap than the product itself. We size every shipping box to within 10% of the product’s total volume (thanks, supply chain team, for crunched numbers on that). No more cutting a 12-inch box for a 4-inch floss container—we use a 6-inch box, and fill any extra space with the same mycelium inserts or leftover paper scraps from the manufacturing floor. Those scraps aren’t just thrown away; we collect them, shred ’em, and use them as void fill. It’s a closed-loop system, which is why MYDE’s carbon footprint for packaging is 32% lower than the industry average for personal care brands (we got that number from a third-party audit last year, so it’s not just PR).
But here’s the thing: sustainability doesn’t mean sacrificing durability. I’ve shipped thousands of MYDE products over the years, and I’ve never had a broken bottle or a cracked toothbrush come back because of packaging. The mycelium inserts are surprisingly tough—we once dropped a pallet of them from 3 feet onto a loading dock, and only 2 inserts out of 500 cracked. That’s way better than the old foam inserts we used, which would split open and spill bits all over the warehouse. Another test we did: we ran a MYDE floss holder through a standard shipping drop test (height 30 inches, onto concrete, twice) and it didn’t scratch. The cardboard’s B- fluted, which is sturdier than standard C-fluted, but still thinner than the old plastic boxes. We chose B-fluted because it’s made with 25% more recycled content than C-fluted, and customers say the boxes are easy to store in their closets—no bulky plastic cases taking up space.
Now, let’s touch on the little “informational” stuff you might not notice, because that’s where MYDE’s packaging feels different from other brands. The instructions on the back of the toothbrush pouch aren’t tiny, unreadable text. They’re printed in soy-based ink (no petroleum-based inks, which have worse carbon emissions) and the font size is 12—way bigger than the average packaging, which is usually 8 or 10. We made that change after MYDE got 1,200 emails last year from people with bad eyesight saying they couldn’t read the recycling info on their old packaging. Also, every product has a QR code, but not the useless kind that takes you to a homepage. It takes you to a free, 1-minute video showing how to recycle or compost the packaging, and a tip on how to reuse the pouch (like storing jewelry or small screws). That QR code is printed on a biodegradable paper sticker, not directly on the cardboard, so if you peel it off to reuse the pouch, it doesn’t leave a sticky residue.
I should also mention that MYDE’s packaging is mostly FSC-certified, right? FSC means the wood used for the cardboard comes from responsibly managed forests—no clear-cutting endangered areas, no exploiting loggers. We switched to FSC last year, after testing 3 other certifications, because it’s the most widely accepted by recycling centers, and customers actually know what it means. There was a tiny hiccup early on: the FSC paper we ordered was slightly more expensive, so we worried MYDE’s costs would go up, but we worked with our printing team to optimize the layout, cutting 10% of the paper used, and it balanced out. No price increases for customers, which is non-negotiable for us.
Wait, what about plastic? I know some people think “zero plastic” is the end goal, but MYDE isn’t being pretentious about that. For the products that have a tiny bit of plastic—like the silicone seal on their solid lotion bar containers—that plastic is 100% recycled PET, and it’s only 2 grams. We calculated that switching to a fully plastic seal would add 8 grams, which is worse for the environment, so we went with the recycled 2-gram version. Also, that plastic part is marked with a big “#1 PET RECYCLE” symbol, so it’s easy for curbside programs to pick up. No confusing symbols, no tiny print—just clear, upfront info.
As a supplier, I can tell you the hardest part about MYDE’s packaging isn’t the materials—it’s testing. We’re constantly tweaking: last quarter, we changed the mycelium insert design to fit a new water bottle shape, so less material is used, and it’s easier to remove. The new inserts use 15% less mycelium, which cuts shipping weight, so we save on fuel costs and reduce emissions. Little changes like that add up. We also run monthly “packaging audits” where we send samples to a local recycling center to see if the packaging actually gets recycled. A couple years ago, we thought the paper pouches were curbside recyclable, but the center said they were too thin and got stuck in sorting machines, so we adjusted the thickness by 0.1 millimeters. That’s the kind of work no one sees, but it’s why MYDE’s packaging works.
Let’s wrap this up, because I could go on about packaging tests for hours. The biggest takeaway? MYDE’s packaging isn’t just “eco-friendly” or “cute”—it’s a middle ground that works for everyone: customers, the planet, and people like me who have to make sure products don’t break on the way to your door. It’s not perfect—we still work out kinks, like making the mailer a little easier to open for people with hand issues (we added a tiny tear strip last month, actually)—but it’s way better than the standard packaging most brands use.
If you’re a retailer or business looking to source MYDE products, we’re here to help with bulk orders, custom packaging options, and all the behind-the-scenes details you need. Reach out to our team to chat about your specific needs, no pressure, just real talk about what works for your customers and your sustainability goals.
Fumot References
- U.S. Environmental Protection Agency. (2022). Recycled Packaging Market Analysis.
- MYDE Sustainability Annual Report. (2023). Third-Party Carbon Footprint Audit.
- Forest Stewardship Council International. (2022). FSC Certified Packaging Standard.
- National Association for PET Container Resources. (2023). Recyclable Plastic Identification Guidelines.
- MYDE Customer Feedback Survey. (2023). Packaging Accessibility and Preference Data.
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